In celebration of 2024 Black Music Month, Max and Spotify curated ‘Shaped by Sound,’ a one-day immersive music experience in NYC, where music meets innovation, to highlight all that Black Music is and its impact that goes beyond sonics. 

Results: 13.5M social  impressions, 1.2k+ attendees

Celebrating the 2023 homecoming season at Morehouse College, Max, Nike and HBCU Buzz partnered to create “Scene On The Yard” – an activation at the SpelHouse homecoming tailgate that spotlighted the Nike Yardrunners and the trailblazing alumni of Morehouse and Spelman.

Results: 1.8M social media impressions, 1.2M reach

CultureCon is a community conference where Black creative professionals and entrepreneurs can connect, learn and build together. Max partnered with both Creative Collective NYC and Team Epiphany to produce programming schedules inclusive of sneak peeks of upcoming content on Max, live DJ sets, performances, engaging talent panels, photo moments, giveaways, F&B and more.

Role: Marketing Startegist

Max’s Scene in Black, an initiative celebrating Black stories, partnered with The Lay Out, a community and culture meet-up group in Brooklyn, NY, to celebrate Juneteenth. 

In celebration of Issa Rae’s comedy series Max took over Miami and curated an experience that brought the Bad B*tch Renaissance to life.

Results: 57.1M+ social media impressions, 500+ attendees

Scene In Black took over Nola with the SIB House; kicking things off with a celebration of Edward Buckles' Katrina Babies and continuing the festivities with the Rap Sh!t screening, panels and party.

Results: 15M+ social media impressions, 715+ attendees across six events

For the fifth and final season of Insecure, Insecure Fest returned as an in-person event where cast, crew and hundreds of fans came together to say farewell to the show. Throughout the course of the five-hour event, over 900 attendees entered the space located behind LA’s own Hilltop’s Coffee and Kitchen located on Slauson Ave. Hosted by Crissle and Fran of the InsecuriTEA podcast, the day featured Black-owned vendors, immersive photo moments, musical performances, and an exclusive screening of the first episode of season 5.

Results: 56M+ social media impressions, 900+ attendees

To further celebrate the launch of Scene in Black, HBO Max hosted multi-market activations in select cities throughout the country, kicking off with Insecure Fest in Los Angeles and events in NYC and Chicago. Each hyper-local event experience featured food, merchandise, musical performances, and panel conversations exploring how empowered creatives continue to make their marks on and off screen.

Results: [Chicago]  275+ guests, 7.5M+ social media impressions | [NYC] 350+ guests, 3.5M+ social media impressions